1. Company and scope
These Terms of Service govern access to the HH-ADS website and any advertising, traffic acquisition, campaign management, integration or related services made available through HH-ADS. HH-ADS is a product and trading brand owned and operated by Celer Dynamics Ltd (“Celer Dynamics”, “we”, “us” or “our”). Celer Dynamics Ltd is the legal service provider and contracting entity, incorporated in England and Wales under company number 13323034, with its registered office at 61 Bridge Street, Kington, United Kingdom, HR5 3DJ.
2. Contract structure
A binding service contract may consist of these Terms, an insertion order, order form, campaign brief, statement of work, email confirmation or another written commercial agreement. If an agreed document conflicts with these Terms, the more specific signed or expressly accepted document controls for that campaign.
3. Eligibility and onboarding
You must have legal authority to act for the advertiser, publisher, network or other business you represent. We may request company, payment, ownership, compliance, product, landing-page, tracking or traffic-source information before accepting or continuing work. We may decline an enquiry or campaign at our discretion.
4. Campaign submission and approval
The client must provide accurate campaign information, including the promoted product, target locations, conversion event, pricing model, tracking method, permitted formats, restrictions and required disclosures. Approval of one campaign does not imply approval of later changes. Material changes to the offer, funnel, domain, app, pricing or compliance position must be disclosed before traffic continues.
5. Prohibited and restricted activity
Clients may not use the services for unlawful, deceptive, infringing, malicious or abusive activity. Without prior written approval, campaigns must not involve malware, credential theft, forced downloads, fake system alerts, misleading claims, illegal gambling, illegal financial services, unlicensed regulated products, sanctions evasion, exploitation, hate content, non-consensual sexual content, or products that cannot lawfully be advertised in the target market. We may impose additional category or geography restrictions.
6. Traffic delivery and third-party supply
Traffic may include directly managed sources and inventory purchased from contracted partners. Source availability, user behaviour, platform changes and market conditions can affect volume. Unless a written agreement states otherwise, forecasts are estimates rather than guaranteed delivery commitments. We may pause, substitute or remove sources to protect quality, compliance or operational continuity.
7. Tracking, attribution and discrepancies
The agreed tracker, postback, attribution window and conversion definition govern campaign measurement. Both parties must maintain technically accurate tracking. Suspected invalid activity, outages or material discrepancies should be reported promptly with supporting data. We will investigate in good faith, but raw differences between separate platforms do not automatically establish under-delivery or invalid traffic.
8. Fees, billing and taxes
Fees, payment terms, minimum commitments, deposits, credit limits and pricing models are set out in the applicable commercial agreement. Unless stated otherwise, amounts are exclusive of applicable taxes and bank or payment-provider charges. Overdue amounts may result in campaign suspension. Prepaid balances are refundable only where the applicable agreement allows it, after deducting delivered services, committed costs, chargebacks and amounts due.
9. Client responsibilities
The client is responsible for the legality and accuracy of its product, creative, claims, landing pages, consent flows, pricing, fulfilment and customer support. The client must obtain required licences, permissions and user consents and must not ask us or a traffic partner to conceal the nature of the promoted product or bypass platform, consumer-protection or advertising rules.
10. Intellectual property
Each party retains its pre-existing intellectual property. The client grants us and relevant suppliers a limited licence to use campaign materials solely to provide the services. Celer Dynamics Ltd retains all rights in the HH-ADS name, website, product identity, processes, reports, software, documentation and know-how, excluding client data and materials.
11. Confidentiality
Each party must protect non-public commercial, technical and financial information received from the other and use it only for the relationship. This does not cover information that is public without breach, already lawfully known, independently developed or required to be disclosed by law or a competent authority.
12. Data protection
Each party must comply with data protection laws applicable to its role. Where campaign delivery involves personal data, the parties will agree any required controller, processor, data-sharing or transfer terms. The client must not provide special-category or sensitive personal data unless expressly agreed and legally permitted. Website privacy information is available in our Privacy Policy.
13. Suspension and termination
We may pause or terminate services immediately where there is suspected illegality, deception, security risk, non-payment, sanctions exposure, material tracking failure, unacceptable traffic quality, reputational risk or breach of contract. Either party may terminate ongoing services in accordance with the applicable order or, if none is stated, on reasonable written notice, subject to payment of committed and delivered services.
14. Warranties and disclaimers
Each party warrants that it has authority to enter into the agreement. Except as expressly stated, services are provided on an “as available” basis. We do not guarantee a particular conversion rate, revenue level, ranking, user behaviour or commercial outcome. Nothing excludes rights or warranties that cannot lawfully be excluded.
15. Limitation of liability
Neither party is liable for indirect or consequential loss, loss of profit, revenue, anticipated savings, goodwill or data, except where such exclusion is prohibited by law. Subject to liabilities that cannot be limited, Celer Dynamics Ltd’s aggregate liability arising from a campaign will not exceed the fees paid or payable to Celer Dynamics Ltd for that campaign during the three months preceding the event giving rise to the claim.
16. Indemnity
The client will indemnify Celer Dynamics Ltd and its suppliers against third-party claims, regulatory action, losses and reasonable costs arising from the client’s product, creative, claims, landing pages, unlawful instructions, infringement, failure to obtain consent, or breach of these Terms, except to the extent caused by Celer Dynamics Ltd’s own breach or misconduct.
17. Governing law and disputes
These Terms and non-contractual obligations arising from them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, unless an applicable signed agreement states a different lawful forum. Before starting formal proceedings, the parties should attempt in good faith to resolve the matter through their commercial contacts.
18. Changes and contact
We may update these Terms for future use of the website or services. Material changes will be identified by a revised update date. Existing signed orders remain governed by the version or terms incorporated into them unless the parties agree otherwise. Questions may be sent to [email protected].