1. Controller
HH-ADS is a product owned and operated by Celer Dynamics Ltd. Celer Dynamics Ltd is the controller for personal data described in this policy. We are incorporated in England and Wales under company number 13323034 and have a registered office at 61 Bridge Street, Kington, United Kingdom, HR5 3DJ. Privacy enquiries may be sent to [email protected].
2. Personal data we collect
Depending on your interaction with us, we may collect the following categories:
| Category | Examples | Typical source |
|---|---|---|
| Business contact data | Name, work email, company, job role, phone or messaging details. | You, your employer, a colleague or a business partner. |
| Enquiry and contract data | Campaign brief, product details, traffic requirements, commercial terms, invoices and correspondence. | You and the organisations involved in the relationship. |
| Technical data | IP address, browser, device, timestamps, requested pages, security and server-log information. | Your device and our hosting or security providers. |
| Campaign and measurement data | Click identifiers, source identifiers, conversion events, device or coarse location fields and postback data, where contractually agreed. | Advertisers, publishers, tracking platforms and traffic partners. |
| Compliance data | Company verification, ownership, sanctions checks, licences, product restrictions and fraud or abuse indicators. | You, public registers and compliance providers. |
3. How we use personal data
- respond to enquiries and manage business relationships;
- assess, launch, monitor, reconcile and support advertising campaigns;
- verify counterparties, products, traffic sources and compliance requirements;
- secure our systems, investigate suspected invalid activity and prevent abuse;
- administer contracts, payments, accounting and legal obligations;
- improve our services and communicate relevant operational information.
4. Legal bases
Where UK GDPR or EU GDPR applies, we rely on one or more of the following bases: steps requested before entering a contract; performance of a contract; legitimate interests in operating, securing and developing our advertising business; compliance with legal obligations; and consent where the law requires it. We assess legitimate interests against the rights and expectations of affected individuals.
6. Retention
We keep data only for as long as reasonably needed for the purpose collected, including contract performance, reconciliation, fraud and security review, accounting, tax, disputes and legal obligations. Typical business correspondence and contract records may be retained for up to six years after the relationship ends. Shorter periods may apply to routine website logs, while longer periods may apply where a claim, investigation or legal hold requires it.
7. International transfers
Advertising relationships may involve organisations outside the United Kingdom or European Economic Area. Where restricted personal data is transferred internationally, we use an available lawful transfer mechanism, such as an adequacy regulation, the UK International Data Transfer Agreement or Addendum, EU Standard Contractual Clauses, or another permitted safeguard.
8. Your rights
Depending on applicable law, you may have rights to access, correct, delete, restrict or object to processing, receive portable data, withdraw consent and complain to a data protection authority. You may also have rights relating to automated decision-making. To make a request, email [email protected]. We may need to verify your identity and may refuse or limit a request where the law permits.
10. Security
We use reasonable organisational and technical measures appropriate to the nature of the information, including access controls, supplier review, secure configuration, logging and incident handling. No internet transmission or storage system can be guaranteed completely secure.
11. Children
Our website and business services are intended for organisations and adults acting in a professional capacity. We do not knowingly collect personal data from children through this website.
12. Changes to this policy
We may update this policy when our services, vendors or legal obligations change. The latest version will be published on this page with a revised update date.
13. Contact and complaints
Contact [email protected] for privacy questions or requests. You may also complain to the UK Information Commissioner’s Office or another competent data protection authority where applicable.